Microsoft Corp. today unveiled
Bing,
a new Decision Engine and consumer brand, providing customers with a
first step in moving beyond search to help make faster, more informed
decisions. Bing is specifically designed to build on the benefits of
today’s search engines but begins to move beyond this experience with a
new approach to user experience and intuitive tools to help customers
make better decisions, focusing initially on four key vertical areas:
making a purchase decision, planning a trip, researching a health
condition or finding a local business.
The result of this new
approach is an important beginning for a new and more powerful kind of
search service, which Microsoft is calling a Decision Engine, designed
to empower people to gain insight and knowledge from the Web, moving
more quickly to important decisions. The new service, located at http://www.Bing.com, will begin to roll out over the coming days and will be fully deployed worldwide on Wednesday, June 3.
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